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‘It’s Better This Way’
The customer ordered a specially crafted, expensive product, providing very detailed specifications. The company assured her that they...
Nissan Ratzlav-Katz
Mar 313 min read


Bridging the Gap: How Writers Can Talk to Scientists (and Vice Versa)
I have noticed that the brilliant minds behind many young, dynamic and innovative Israeli companies are very amped about how exactly...
Nissan Ratzlav-Katz
Mar 182 min read


After-sales Service is Pre-sales Marketing
“Hello? Where the heck are you?” A supplier, let’s call him Negley Gent, was supposed to come and provide some after-sales service....
Nissan Ratzlav-Katz
Mar 112 min read
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