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Nissan Ratzlav-Katz
16 hours ago2 min read
Bridging the Gap: How Writers Can Talk to Scientists (and Vice Versa)
I have noticed that the brilliant minds behind many young, dynamic and innovative Israeli companies are very amped about how exactly...

Nissan Ratzlav-Katz
Mar 112 min read
After-sales Service is Pre-sales Marketing
“Hello? Where the heck are you?” A supplier, let’s call him Negley Gent, was supposed to come and provide some after-sales service....

Nissan Ratzlav-Katz
Mar 32 min read
Black Ink, Red Face
It is said that “the customer is always right.” Well, sometimes the customer – in this case, me – is definitely not right. And the vendor...
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